How to Build A Successful 401(k) and
Retirement Plan Advisory Business
A Step-By-Step Guide to Maximizing Your Business Potential

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About the Authors:

Steff Chalk
Steff Chalk has over 25 years of experience in financial services. He is founder and president of CHALK 401(k) Advisory Board, Inc., which since 1995 has served in a fiduciary capacity to over $10 billion of retirement plan assets. Steff is also co-founder of a successful coaching firm which helps producers to place structure around the daily tasks associated with the building of their 401(k)/Retirement Plan business. His institutional client list has included corporations, non-profits and governmental units. Steff has conducted original research for the Chilean Pension System and has been involved in the design of the Turkish self-funded social retirement system. He has addressed business leaders and governmental and social policy makers in Africa, Asia, Europe and North America and appears as a featured guest on television and radio broad-casts. He lives in Cincinnati, Ohio.

Chris Barlow
Christopher Barlow is National Sales Manager for a top 401(k) program provider. He is responsible for growing relationships and sales with Financial Advisors. Prior to joining his current employer, Chris was the founder and Managing Director of KnowHow 401(k), a consulting firm that provides Financial Advisors with sales and service support products designed to maximize their potential in building their 401(k) business. He is also co-author of the book, 401(k) Sales Champion and is the developer of the 401(k) Sales Champion Workshop. Prior to founding KnowHow 401(k), Chris spent 18 years as a Financial Advisor, Sales Trainer and 401(k) Wholesaler for several of the premier companies in the financial services industry. He is a judge for the PLANSPONSOR magazine Retirement Advisor of the Year Award. He lives in Dayton, Ohio.

Overview:

The team of Chalk and Barlow have consolidated their many years of experience into a concise collection of concepts, strategies and processes for the Financial Advisor who concentrates in the 401(k)/Company Retirement Plan industry. The proven processes revealed within focus on elevating the Financial Advisor’s performance in a methodical, measurable manner.

The structure of the book makes it adaptable as a start-to-finish read for the novice or as a reference guide for the seasoned professional. The many topics covered include:

• Defining your Brand and Vision
• The Business Plan
• Retirement Plan Basics
• Professional Development
• Performance Measurement

An index of questions allows for quick location of specific topics. The authors have distilled useful insight from years of real-world experience to deliver this step-by-step guide for achieving success in the competitive and ever-changing retirement plan industry. Regardless of experience level, all readers will find something of value in these pages.

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